Are there guidelines for promoting films on social media?

Yes, Olyn provides general guidelines to help partners effectively promote films on social media while maintaining consistency with the filmmaker's vision.

These include:

1. Content Recommendations:

• Recommended hashtags specific to the film and industry

• Suggested tone and messaging aligned with the film's themes

• Best practices for different social media platforms

• Tips for creating engaging content (e.g., behind-the-scenes footage, cast interviews)

2. Promotional Strategy:

• Guidelines on post frequency and optimal timing

• Dos and don'ts for discussing plot points or spoilers

• Suggestions for adapting content to your unique style and audience

3. Ethical and Behavioral Standards:

• Maintain authenticity and honesty in all promotions

• Clearly disclose partnerships or sponsored content

• Foster a respectful, inclusive environment in your community

• Handle sensitive topics responsibly

• Fact-check information before posting

• Engage in constructive dialogue about the film

4. Legal Considerations:

• Respect intellectual property rights

• Adhere to platform-specific rules and regulations

• Comply with relevant advertising standards and disclosure requirements

While these guidelines provide a framework, you're encouraged to adapt them to fit your unique style and audience, as long as you maintain the core promotional strategy and ethical standards. Olyn aims to strike a balance between a cohesive marketing approach and allowing influencers the creative freedom to connect authentically with their followers.